Both consumers and the media are obsessed with social media. Popular social networking sites, such as Twitter, Facebook, and YouTube, are experiencing unprecedented growth and inspiring marketers in new and exciting ways. Smart companies—large and small—realise that the opportunities presented by social media are too good to pass up. And why wouldn’t an organisation want to be involved! Facebook with 500 million active users, and with Fans spending an additional $71.84 annually on consumer goods than non-fans, Twitter with 106 million accounts and users sending 55 million tweets per day! 89% of organisations in the USA use social networks for recruiting (83% of companies using LinkedIn and 51% using Facebook).